Miidle, An Escrow casestudy

User-Centric Design for Seamless Cloud Platform Billing and Management Solution

Project Summary

A cloud platform management tool to unify and streamline cloud cost management, optimising expenses and providing actionable insights.

Result

Developed a webapp platform for streamlining cost management, payment processes, and providing enhanced insights for optimised decision-making.

Responsibilities

Product Strategy
Qualitative and quantitative research study
Experience design
Prototype & usability testing

A demo of the Software experience is linked below or click here

A demo of the Software experience is linked below or click here

View Prototype

View Prototype

Product Overview

Product Overview

Miidle, a payment solution platform, aims to bridge the trust gap in business transactions by providing a secure and seamless environment for both buyers and sellers. The current challenge is to enhance the transaction verification process for buyers, allowing them to confirm the accuracy of their orders before making payments.

The Problem

The Problem

Buyers lack the ability to verify their orders before payment, leading to potential dissatisfaction and disputes. This hampers trust-building between buyers and sellers and could affect user retention and satisfaction.

Buyers lack the ability to verify their orders before payment, leading to potential dissatisfaction and disputes. This hampers trust-building between buyers and sellers and could affect user retention and satisfaction.

Project Analysis

Project Analysis

Identified that buyers are concerned about receiving the right product/service and value for their money. Many users mentioned dissatisfaction due to discrepancies between expectations and received items.

Research insights

Research insights

Complexity and Learning Curve

Participants noted the complexity associated with managing multiple cloud accounts across different platforms.

Limited Visibility at once

The compatibility of multiple cloud providers and different platforms posed significant challenges in terms of seamless connectivity and interoperability.

Klaudworks opportunities

Klaudworks opportunities

Ease of Use

Cloud platform management tools, offer user-friendly interfaces and simplified workflows, making it easier for users to make payment, view all cloud provider in one place & invite organisation users.

Performance Monitoring

Participants emphasised the importance of real-time monitoring and performance analytics across multiple cloud accounts, allowing them to identify bottlenecks, optimise resource allocation, and ensure optimal application performance.

Breakdown of Solution

Breakdown of Solution

The solution focuses on enhancing the order verification process for buyers through a user-centric UI/UX design approach, enabling them to verify their orders' accuracy before proceeding with payments.

The solution focuses on enhancing the order verification process for buyers through a user-centric UI/UX design approach, enabling them to verify their orders' accuracy before proceeding with payments.

Unified Platform

The platform aggregates billing data from various cloud providers, offering a single interface to manage expenses.

Cost Analysis

Robust cost analysis features provide insights into how costs are distributed across different services, applications, or projects.

Resource Management

Tools for identifying underutilised resources enable efficient resource allocation and cost reduction.

Visualisations

Clear visualisations present data in an easily understandable format, aiding decision-making.

Seamless Payment

The platform seamless payment processes, ensuring timely remittance of payments to cloud providers.

Research

Research

Conducted user interviews, surveys, and analyzed user feedback to understand pain points. Explored competitor platforms to identify best practices and shortcomings in their verification processes.

Conducted user interviews, surveys, and analyzed user feedback to understand pain points. Explored competitor platforms to identify best practices and shortcomings in their verification processes.

User Personas

User Personas

The users of Klaudworks are typically financial managers, DevOps engineers, and IT managers who are responsible for managing cloud and software costs within their organisations. These Cloud users monitor usage, expenses, identify waste, optimise costs. Klaudworks ingests data, unifies costs, provides insights for cost optimisation.

The users of Klaudworks are typically financial managers, DevOps engineers, and IT managers who are responsible for managing cloud and software costs within their organisations. These Cloud users monitor usage, expenses, identify waste, optimise costs. Klaudworks ingests data, unifies costs, provides insights for cost optimisation.

Unified Platform

The platform aggregates billing data from various cloud providers, offering a single interface to manage expenses.

Cost Analysis

Robust cost analysis features provide insights into how costs are distributed across different services, applications, or projects.

Resource Management

Tools for identifying underutilised resources enable efficient resource allocation and cost reduction.

Visualisations

Clear visualisations present data in an easily understandable format, aiding decision-making.

Seamless Payment

The platform seamless payment processes, ensuring timely remittance of payments to cloud providers.

Analysis

Analysis

Identified that buyers are concerned about receiving the right product/service and value for their money. Many users mentioned dissatisfaction due to discrepancies between expectations and received items.

Identified that buyers are concerned about receiving the right product/service and value for their money. Many users mentioned dissatisfaction due to discrepancies between expectations and received items.

How Might We

How Might We

  1. How might we empower buyers to confirm their orders' accuracy before payment?


  2. How might we enhance the communication between buyers and sellers during the verification process?


  3. How might we provide visual representations for personalized/customized orders?

Ideating & Solutions

Ideating & Solutions

Order Summary Enhancement

Display detailed information, images, and specifications for each ordered item.

Cost Visualisations

Develop interactive visualisations that display cost distribution and trends across various services.

Resource Optimisation Tool

Create a resource management tool that identifies idle resources and provides suggestions for optimisation.

Seamless Payment Workflow

Design a payment process that integrates with user wallets and cloud providers, offering transparency into costs and charges.

Iterations

Iterations

Several iterations of the design were created and tested with potential users to ensure usability, clarity, and effectiveness. Feedback was incorporated into the design to improve user experience and address any pain points.

Several iterations of the design were created and tested with potential users to ensure usability, clarity, and effectiveness. Feedback was incorporated into the design to improve user experience and address any pain points.

Conclusion

Conclusion

  1. Improved Buyer Experience: Enhanced order details and visual previews empowered buyers to confirm their orders accurately, reducing the risk of dissatisfaction.


  2. Better Communication: In-app chat improved communication, resolving doubts before payment.


  3. Positive Feedback: Users expressed satisfaction with the transparency and improved verification process.


  4. Increased Trust: The UI/UX changes contributed to building trust between buyers and sellers.


By addressing the problem through a user-centered design approach, Miidle successfully transformed its transaction verification process, resulting in improved customer satisfaction, enhanced trust, and a more seamless user experience.

View the prototype

View the prototype

View Prototype

View Prototype

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