
Project Summary
A cloud platform management tool to unify and streamline cloud cost management, optimising expenses and providing actionable insights.
Result
Developed a webapp platform for streamlining cost management, payment processes, and providing enhanced insights for optimised decision-making.
Responsibilities
Product Strategy
Qualitative and quantitative research study
Experience design
Prototype & usability testing
Miidle, a payment solution platform, aims to bridge the trust gap in business transactions by providing a secure and seamless environment for both buyers and sellers. The current challenge is to enhance the transaction verification process for buyers, allowing them to confirm the accuracy of their orders before making payments.

Identified that buyers are concerned about receiving the right product/service and value for their money. Many users mentioned dissatisfaction due to discrepancies between expectations and received items.
Complexity and Learning Curve
Participants noted the complexity associated with managing multiple cloud accounts across different platforms.
Limited Visibility at once
The compatibility of multiple cloud providers and different platforms posed significant challenges in terms of seamless connectivity and interoperability.
Ease of Use
Cloud platform management tools, offer user-friendly interfaces and simplified workflows, making it easier for users to make payment, view all cloud provider in one place & invite organisation users.
Performance Monitoring
Participants emphasised the importance of real-time monitoring and performance analytics across multiple cloud accounts, allowing them to identify bottlenecks, optimise resource allocation, and ensure optimal application performance.
Unified Platform
The platform aggregates billing data from various cloud providers, offering a single interface to manage expenses.
Cost Analysis
Robust cost analysis features provide insights into how costs are distributed across different services, applications, or projects.
Resource Management
Tools for identifying underutilised resources enable efficient resource allocation and cost reduction.
Visualisations
Clear visualisations present data in an easily understandable format, aiding decision-making.
Seamless Payment
The platform seamless payment processes, ensuring timely remittance of payments to cloud providers.
Unified Platform
The platform aggregates billing data from various cloud providers, offering a single interface to manage expenses.
Cost Analysis
Robust cost analysis features provide insights into how costs are distributed across different services, applications, or projects.
Resource Management
Tools for identifying underutilised resources enable efficient resource allocation and cost reduction.
Visualisations
Clear visualisations present data in an easily understandable format, aiding decision-making.
Seamless Payment
The platform seamless payment processes, ensuring timely remittance of payments to cloud providers.
How might we empower buyers to confirm their orders' accuracy before payment?
How might we enhance the communication between buyers and sellers during the verification process?
How might we provide visual representations for personalized/customized orders?
Order Summary Enhancement
Display detailed information, images, and specifications for each ordered item.
Cost Visualisations
Develop interactive visualisations that display cost distribution and trends across various services.
Resource Optimisation Tool
Create a resource management tool that identifies idle resources and provides suggestions for optimisation.
Seamless Payment Workflow
Design a payment process that integrates with user wallets and cloud providers, offering transparency into costs and charges.
Improved Buyer Experience: Enhanced order details and visual previews empowered buyers to confirm their orders accurately, reducing the risk of dissatisfaction.
Better Communication: In-app chat improved communication, resolving doubts before payment.
Positive Feedback: Users expressed satisfaction with the transparency and improved verification process.
Increased Trust: The UI/UX changes contributed to building trust between buyers and sellers.
By addressing the problem through a user-centered design approach, Miidle successfully transformed its transaction verification process, resulting in improved customer satisfaction, enhanced trust, and a more seamless user experience.
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